The push for Berlin

Posted by on Jun 12, 2007 in Uncategorized | 2 Comments


Am putting final touches this week to a paper for ESOMAR’s big shindig in Berlin in September (looking v good speaker list, btw).

My paper’s title is: “If we not I then what?”

It’s more a practical guide of current practical implications of all this Herd theory for market research folk: what’s being done differently and what needs a further going over and/or reworking (from a theoretical or methodological perspective).

Any – yes, any – thoughts and suggestions gratefully received.


  1. Kevin
    June 12, 2007

    happy to help in some way – band of brothers cross the Rhein etc etc
    little, experimental research-y something for the weekend, praps?

  2. Nick
    June 12, 2007

    Hi there Mark!
    A slightly off topic comment here as I couldn’t find your e-mail address anywhere. I wondered if you were aware of this nifty little idea Microsoft are working on –
    Right up your street I reckon!