The Herd goes Green (with help from the herd)

Posted by on Jun 13, 2007 in Uncategorized | 3 Comments


Great example of how to do interruptive marketing to change the behaviour of the Herd and get them to go green.

Not sure if Granty has this one, but he’s fast staking out the field for the rest of us. Good on him, I say. Pop by and say hello


  1. Clive Birnie
    June 15, 2007

    I have driven past this several times in the last week … Assumed it was an art installation. Three conflicting thoughts:
    1. Disappoited that it is not an art thing. Was quite enjoying it at this level.
    2. Like it. Great way to engage children – education should be fun!
    3. Missed communication opportunity. A banner would have told me what it was and had me telling people about it all week.

  2. mark Earls
    June 15, 2007

    Communications with content? Surely not.
    PS if you take any photos of the real thing, do let’s have a look!

  3. John Grant
    June 27, 2007

    fun example, very ‘herd’