Super Social Media for the Super Social Ape

Posted by on Jun 22, 2007 in Uncategorized | 3 Comments

Tremschimp_2 pic c/o Trems

J it’s chapter 1).

How little of what we say in real (offline) life is content- or meaning-driven: most of what we say is phatic and “analogic”: i.e. if it’s ‘about’ anything, it’s about the relationship between the speaker and other(s).

Rock on


  1. Robert Paterson
    June 23, 2007

    Cant wait to talk more about this with you Mark – I suspect that many of us are stumbling onto this truth right now

  2. mark Earls
    June 24, 2007

    Just found this Robert. Top stuff. What’s your take on it?