Pic c/o Joshua
Often talked to folk about how Amazon makes use of Herd mechanics.
Not seen quite how much it does this (til now).
Well spotted Aki at Fallon. Well articulated Joshua
Hey, thanks for the post! I’ve been enjoying Herd for a few months now…it’s fun to be mentioned here.
Amazon is quietly out innovating almost everyone from a social design standpoint…leveraging social proof and herd effects to drive the better products higher and the poorer products lower.
It’s an extreme long-term strategy, one that many retailers don’t dare to make, because half of their inventory becomes unsellable.
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