Amazon as a Herd Business

Posted by on May 2, 2007 in Uncategorized | One Comment

Amazonssocialfeatures_2
Pic c/o Joshua

Often talked to folk about how Amazon makes use of Herd mechanics.

Not seen quite how much it does this (til now).

Well spotted Aki at Fallon. Well articulated Joshua

1 Comment

  1. Joshua Porter
    May 2, 2007

    Hey, thanks for the post! I’ve been enjoying Herd for a few months now…it’s fun to be mentioned here.
    Amazon is quietly out innovating almost everyone from a social design standpoint…leveraging social proof and herd effects to drive the better products higher and the poorer products lower.
    It’s an extreme long-term strategy, one that many retailers don’t dare to make, because half of their inventory becomes unsellable.
    Cheers,
    Josh