What’s fun about that?

Posted by on Apr 5, 2007 in Uncategorized | 2 Comments


Been doing some kosher brand development thinking today (which has been great fun again).

The old Tom Hank’s movie Big came to mind.
Particularly the scene where Big-Little Josh is sitting in an NPD meeting for a toy company and is presented with a transformer toy prototype. He’s polite but clearly underwhelmed. When pressed he says something like,

“I don’t get it…a robot that turns into a building…what’s fun about that?”

Yep. “What’s fun about that?” is a good action standard for brand and product thinking (rather than “does it make sense?” or “does it fit?”)

Note to self.


  1. John Dodds
    April 6, 2007

    From the same terrific movie
    Company Founder: You can’t see this on a marketing report.
    Josh: Um, what’s a marketing report?
    Company Founder: Exactly.

  2. petar
    April 6, 2007

    if you are doing kosher brand development, you should check out heeb magazine. it is cutting edge and was featured is the new york times as well. perhaps it is not relevant to yoyr brand, but it may give you some ideas/ laughs