Been doing some kosher brand development thinking today (which has been great fun again).
The old Tom Hank’s movie Big came to mind.
Particularly the scene where Big-Little Josh is sitting in an NPD meeting for a toy company and is presented with a transformer toy prototype. He’s polite but clearly underwhelmed. When pressed he says something like,
“I don’t get it…a robot that turns into a building…what’s fun about that?”
Yep. “What’s fun about that?” is a good action standard for brand and product thinking (rather than “does it make sense?” or “does it fit?”)
Note to self.