Picture search this avo for a big presentation coming up.
Been thinking about that old Getty quote:
“No amount of sharpening the bit or changing the drill will improve your chances of striking oil if you’re drilling in the wrong place.”
One of the things that I find myself saying again and again at the moment is that the maps we have of the world – of human behaviour and how marketing stuff impacts on it – are inaccurate. Not only do they make certain things more important than they are in reality; they also hide certain features from us by making them seem less important than they really are. So it is with our thinking.
Which I thought would be great to illustrate with an old map (the kind of thing that used to fire my schoolboy imagination…).
But I found this beauty instead: Columbus’ sketch map of the West Indies.
Now I want to use this. Think I’m going to have to change what I say instead.