Another couple of great posts from Faris on the subject of Transmedia Planning: how you manage your brand’s communications in the connected world.
Second, a post which takes this thinking on and shows you how it might be different: the NIN album campaign which gives folk something to do, together or separately but to interact together either way (as Herd and Enthusiasm Marketing would both suggest).
The marketing becomes an “experiential extension of the product itself” and not some false or hyped flim- flammery
Key to this of course, is have a good product in the first place….
Like Faris and his blog…(or is that the other way round?)