Faris (again)

Posted by on Mar 29, 2007 in Uncategorized | No Comments

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Another couple of great posts from Faris on the subject of Transmedia Planning: how you manage your brand’s communications in the connected world.

First, his article in Adweek which asks a few tough questions of the real value of marketing (as experienced by the audience). Top stuff. Download the pdf from here

Second, a post which takes this thinking on and shows you how it might be different: the NIN album campaign which gives folk something to do, together or separately but to interact together either way (as Herd and Enthusiasm Marketing would both suggest).

The marketing becomes an “experiential extension of the product itself” and not some false or hyped flim- flammery

Key to this of course, is have a good product in the first place….

Like Faris and his blog…(or is that the other way round?)