Interesting noises coming out of the Cable Europe Congress last week in Amsterdam.
Apparently, file sharing apps are now taking up 50% of all internet traffic (think that’s not just the popularity of sharing stuff but also the size of video files being shared via things like Youtube). And this is causing the infrascture to creak; indeed, many key players are worried about what the next generation of net film and video businesses will do to the capacity.
“The Web infrastructure, and even Google’s (infrastructure) doesn’t scale. It’s not going to offer the quality of service that consumers expect” said Vincent Dureau of Google.
Yikes! So there’s not an infinite capacity? So it won’t just keep growing? I’m a bit surprised at my own surprise here but of course it’s true.
As I’ve noted before, the internet is first and foremost a peer-to-peer, sharing phenomenon (not a media channel as marketing folk are prone to think) and has grown as we find new and more interesting things and ways to share stuff (that ol’ Herd nature again).
Maybe it’s the very peer-to-peer instinct that has built the web that is the thing which will bring it (if not down then) into difficulty…in our love of sharing, lie the seeds of our own disappointment…