One of things I’ve been asked a lot recently as I tout my Herd wares around is “who else is thinking this way” – the HERD way, that is?
Well, Faris and Ivan and the boys and girls at Naked are. They’ve developed a new way of thinking about how to do communications planning – something they’ve started to call “Propagation Planning’ which focuses on the influence-value of the audience that a particular media reaches. Who
Check out Faris’ blog for the online version (and lots of other neat thinking) or check out Ivan’s recent article in Campaign magazine which lays it out in a more traditional way.
Big up, boys…